01
eCommerce platform development
I build and improve digital commerce systems across storefronts, platform customizations, integrations, and conversion-focused frontend delivery.
Available for commerce builds, platform upgrades, and frontend work
eCommerce Developer &Shopify Specialist
I build scalable, high-performing eCommerce platforms using Shopify, Next.js, and API-driven architectures, with a focus on user experience, performance, and conversion.
5+
years building eCommerce platforms and web applications
API
integration-led solutions across commerce, CRM, and automation
90+
performance-minded delivery with UX and conversion in focus
Selected Focus
Digital commerce systems with real business utility
Asim Esa
01
Commerce platforms
Storefront builds, platform customizations, Liquid work, and feature delivery shaped around usability and scale.
02
Headless and Next.js
Modern frontend experiences using Next.js, React, and API-driven structures for content, speed, and flexibility.
03
Performance and conversion
Optimization work that improves user flow, technical quality, and the commercial impact of the product.
About
I build commerce experiences that solve technical problems and support business growth.
With 5+ years of experience, I work across commerce platforms, Next.js frontends, integrations, and performance-focused development to help businesses launch, improve, and scale digital products.
My work spans platform customization, Next.js development, API-connected applications, and frontend systems built for speed, maintainability, and user clarity. I enjoy building the technical layer that makes digital commerce feel smooth and dependable.
I also understand the business side of the product. That means I think about conversion, customer journeys, and operational workflows while developing, which helps turn technical decisions into better outcomes for both users and teams.
02
Next.js and headless readiness
Beyond platform theme work, I build modern Next.js experiences for content, speed, scalability, and API-driven storefront workflows.
03
Problem solving with business context
I understand user experience, operations, and growth goals, which helps me solve technical problems in ways that support sales, teams, and customer flow.
Skills
A balanced toolkit across commerce platforms, modern frontend development, and business-aware execution.
The focus stays on building scalable digital commerce systems while using UX, SEO, and conversion thinking where they strengthen the product.
Core
The main tools behind platform delivery, storefront implementation, and modern commerce frontend work.
eCommerce DevelopmentShopifyShopify LiquidNext.jsReact
Technical
Frontend and integration capabilities used to connect systems, structure data, and ship reliable builds.
JavaScriptAPI IntegrationGraphQLSupabase
Business / UX
Supporting strengths that improve conversion, customer clarity, and the commercial value of technical work.
Conversion OptimizationUI/UXSEO
Services
Technical execution across commerce platforms, custom frontends, and connected business systems.
I focus on the work that makes digital commerce products easier to operate, faster to use, and more effective at converting users into customers.
eCommerce Platform Development
Scalable storefront and commerce builds across platform customization, frontend architecture, and launch-ready implementation.
Platform Customization
Custom Liquid sections, theme refinements, and tailored platform enhancements that improve merchandising and user flow.
Headless / Next.js Frontends
Modern Next.js interfaces for commerce, content, and API-driven experiences that need speed, maintainability, and clean UX.
Performance Optimization
Core Web Vitals improvements, script cleanup, and frontend tuning to keep conversion-focused applications fast and reliable.
API & Automation Systems
Practical integrations across commerce tools, WhatsApp API, CRM workflows, and backend services that reduce manual work.
UX & Conversion Improvements
Interface improvements that strengthen product discovery, customer journeys, and the clarity needed for better conversion.
Projects
A mix of storefront builds, headless frontends, and connected eCommerce systems.
Each project combines technical implementation with a clear commerce goal, whether that means speed, cleaner UX, stronger conversion flow, or operational efficiency.
Shopify
Shopify
SouqBNI
Built a flexible storefront experience with custom theme features, product-focused inquiry flow, and platform-specific frontend enhancements.
Impact
Improved product discovery and conversion intent with a cleaner inquiry experience and more adaptable merchandising structure.
ShopifyLiquidWhatsApp APICustom Theme Sections
Headless / Next.js
Headless / Next.js
Headless Commerce Frontend
Developed a performance-focused frontend for a content-rich commerce experience using Next.js and API-driven architecture.
Impact
Delivered faster page performance, cleaner UX, and a more scalable frontend foundation for future commerce growth.
Next.jsReactGraphQLAPI Integrations
eCommerce Systems
eCommerce Systems
Conektr B2B App
Improved navigation, internal workflows, and communication touchpoints across a B2B ordering environment with multi-system coordination.
Impact
Strengthened UX clarity and operational flow across ordering, communication, and CRM-assisted processes.
MagentoWhatsApp APIZoho CRMUI/UX Workflows
Experience
Impact-focused work across storefronts, frontend systems, and digital commerce operations.
The emphasis throughout these roles has been building, improving, and supporting eCommerce products through development, integration work, performance tuning, and user-focused implementation.
Nov 2024 - Present
Nov 2024 - Present
Creative Marketing & UI/UX Specialist
Conektr B2B FMCG Company
Dubai, UAE
Contributing to a B2B digital commerce environment with a focus on UX improvements, automation, and workflow coordination across product, operations, and customer communication systems.
- Improved B2B app navigation and UI flows to support clearer ordering journeys and day-to-day usability.
- Implemented WhatsApp Business API automation and supported CRM workflow improvements through Zoho CRM.
- Collaborated with teams working across Magento, MySQL, AWS, and commerce operations to support digital execution.
Feb 2024 - Nov 2024
Feb 2024 - Nov 2024
Freelance / Independent Projects
Self-Employed
Dubai, UAE
Delivered independent eCommerce builds and web applications across platform customization, frontend implementation, UX refinement, and automation-aware solutions.
- Built storefronts and custom websites for client launches with a focus on speed, usability, and conversion.
- Worked across eCommerce development, frontend structure, and API-connected workflows for real business needs.
- Balanced technical delivery with UX improvements and performance tuning for better user outcomes.
Apr 2023 - Feb 2024
Apr 2023 - Feb 2024
Web Developer and Multimedia Designer
Cosmelt Project Management LLC
Dubai, UAE
Built responsive digital experiences across commerce and business websites using modern frontend tools, deployment workflows, and performance-aware implementation.
- Developed websites using Next.js, React, WordPress, and commerce-oriented platforms.
- Improved cross-browser compatibility, frontend quality, and performance across multiple builds.
- Used Supabase, Vercel, and modern tooling to support efficient delivery and maintainability.
Dec 2021 - Apr 2023
Dec 2021 - Apr 2023
Web Developer and Graphic Designer
Intex Technologies LLC
Dubai, UAE
Worked on digital commerce and client websites with attention to platform customization, technical SEO, communication tools, and user-facing improvements.
- Developed eCommerce storefronts with custom features and platform-specific enhancements.
- Improved SEO visibility and frontend structure for better organic reach and page quality.
- Delivered work involving WhatsApp API, WordPress, and commerce-focused website execution.
Mar 2021 - Dec 2021
Mar 2021 - Dec 2021
Production Designer
SJ Point Textiles Trading
Dubai, UAE
An early production role that strengthened visual communication and detail-oriented execution before moving fully into development.
- Supported production and design execution.
- Built a foundation in consistency, assets, and attention to detail.
- Served as an early step before full-time web and commerce development.
Contact
Let's build your next eCommerce experience.
Whether you need platform development, frontend improvements, integration support, or a performance-focused cleanup, I am happy to discuss the brief.
Direct Channels
If you already have a scope, share the goals, timeline, and any current blockers. I can help with platform work, technical improvements, or a focused eCommerce optimization sprint.
Project Brief